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Government Video Production Case Study – Moonee Valley City Council


Government Video Production Case Study
– Moonee Valley City Council

Videos created for government

Expanding the market beyond neighbours


The Client

Moonee Valley is a wonderful place to live that has a lot to offer. We have had the pleasure of working with them for over 11 years.


Objective

To create training videos, marketing and social media content, and high-quality photographs to help improve the city and hopefully increase citizenship


Approach

We work closely with the Moonee Valley City Council in order to accurately capture every service and event the city has to offer.


Outcome

Videos can reach a very broad audience, which is ideal for drawing in potential citizens.


The “Moonee Valley City Council Grants” video shows that the council will help clubs and organizations that would greatly benefit the city. These clubs and organizations create a stronger sense of community and comradery, so the council gives grants to help make improvements. For example, the Moonee Valley City Council gave the Bowls Club grant money to install solar panels, in hopes of cutting down energy costs, which in turn can be applied elsewhere for a better overall experience.


In addition to giving grants to organizations and clubs, Moonee Valley also provides numerous services for their community. Whether it be finances, planning, or communication, friendly staff members will help. The video titled “Service First: We’re All In This Together” brings focus to this fact.


We have also created videos that showcase events, such as celebrating women during the Women in Business Lunch, shining the spotlight on someone who made a difference in the community during the Spirit Awards, and showing people of all ages having fun during the the Moonee Valley Festival.


Reviews

“Daniel and the team at VPA are incredibly responsive and easy to work with. They worked quickly to understand our brief and deal with shifting deadlines and requirements. I would definitely recommend them in the future.”

Erin Bugg - Events Officer City of Moonee Valley



“Thanks so much for the wonderful photos you took of the Australian Citizenship Ceremony, they truly captured the moment and I am really pleased with them.”

Cr Narelle Sharpe - Mayor, City of Moonee Valley

We produce stories that engage, intrigue and entertain

What's Next?

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