Social Media Video Production Case Study
– Victoria Racing Club

Videos created for major events

Main production company for social media purposes to capture the atmosphere surrounding the event.

The Client

Fashion, horse racing, and music all come together thanks to the Victoria Racing Club. Through their dedication and efforts, the Melbourne Cup Carnival is as prestigious as it is today, and the event continues to grow each year.

Objective

Capture the atmosphere found during the Melbourne Cup Carnival for social media content and immediate viewing, including interviews with fans and well-known celebrities.

Approach

Visual Production Agency had 14 highly experienced people work closely with VRC’s in-house marketing and social media teams to create content across the whole week of the Melbourne Cup Carnival.

Outcome

Parades, concert, fashion shows, interviews with celebrities, and the horses, we got them all in fun and engaging content thanks to our access to exclusive areas and events.

We successfully produced same-day edited videos for immediate public viewing on all social media platforms and on screens at the Melbourne Cup Carnival itself.

Each wrap video includes bright colours, big smiles, and people dancing, accurately capturing the energy and excitement of the Melbourne Cup Carnival, which more than 276,000 people attended.