How to Create a Professional Training Video

Training videos offer a wide range of advantages over in-person training. People can access videos from anywhere and learn in their own time, with the option of re-watching a clip again if they don’t understand the first time or just need a refresher course. The instructor can also deliver a presentation just once to the camera and the possibility of an employee missing out on key advice that occurs with in-person training is entirely removed.

That sounds great, you might be thinking, but how do I apply it to my own business? Creating high quality videos that keep audiences focused and engaged sounds like a difficult task, and indeed, there’s a lot to consider. But by following these simple rules, you can start the production process for a set of videos that will revolutionize your training platform.

The Planning Process:

Before you start researching cameras and film crews in your area, it’s important to know exactly what you want to teach your employees.

Discuss what content needs to be included and what kind of message you want to put across. This should ideally result in a list of key points to discuss or even a script containing the key information that people need to hear.

Filming Your Video:

The easiest way to produce a professional training video is with the help of a Professional Video Production Company. They will take care of hiring talent, filming high definition footage and editing the video so that it looks and sounds professional enough to share within your business.

If you want to undertake this process alone, make sure to hire a camera with the definition and storage space to finish your video, and be consistent. The lighting, backgrounds and sound quality all need to remain the same throughout the video, so avoid filming when the light is rapidly changing or where there is likely to be disruption from vehicles or passers-by.

Post-production:

A video showing one actor in one room delivering lines to the camera is a terrible way to present information and will lose the viewer’s attention early on. It’s important to keep things moving; one way of doing this is to use a voiceover and simultaneously show people following instructions onscreen.

Make sure that your video is not too long. The optimum length is 5-10 minutes and 20 minutes is the maximum recommended amount of time to keep someone’s attention glued to the screen. If need be, you can split up the video into segments so the audience is less likely to get bored.

By following these rules for video production, you can ensure that your training video meets industry standards and gives employees all of the information they need to do their jobs. And if you’re based out of the Melbourne area, visit our website at: www.visualproduction.com.au to see some of the training videos that we’ve made in the past.

Alternatively, contact our friendly team at: 0393510002 to see what we could do for your business!

Visual Production Agency Blog

Hello and welcome to our new blog, where we will share some tips to help you get the most out of the video making process and take you behind-the-scenes on our most recent productions! If you’ve clicked on this link, chances are you want to find out more about us. Here’s what you need to know.

What makes us different?

Our Content Delivery Process is what makes us unique when it comes to video production. Unlike many production companies, we keep our clients informed at every stage of the project.

You get the chance to weigh in on location and casting decisions, you can select content from the raw footage that we film and we even keep in touch after your video starts getting views. Every client receives a follow-up call with advice on improving their video marketing strategy.

Here’s what our clients have to say.

Who do we work with?

Our clients have ranged from SME business owners to larger organizations and city councils from all over Victoria. We have worked closely with a number of educational establishments, such as La Trobe University and have created advertisements for TV shows including Luxury Escapes. If you need a video, just book in an initial consultation and we’ll see what we can do.

How can we help?

We aren’t just creative professionals; we also have the marketing experience to make your video stand out from the crowd. Our videos are made to appeal to your audience, to grow brand awareness and to increase your SEO. We have specialists in filming, post-production and advertising who will contribute to make sure that your video doesn’t just look great, but delivers results too.

Video is one of the most exciting new developments online and companies using video report 34% higher conversion rates, but don’t just take our word for it! Facebook CEO, Mark Zuckerberg has called the rise of video a “megatrend” and has committed to “putting video first” across all of his apps for iPhone and Android.

Now is the perfect time to update the way you present your company online, so get in touch today to see what we could do to help you achieve your video goals.