What are businesses doing to get ahead of the curve in 2019? More and more are turning to video marketing. According to Wyzowl, 87% of businesses are using video as a marketing tool, a staggering increase of over 25% from 2017..... Continue reading
Training videos offer a wide range of advantages over in-person training. People can access videos from anywhere and learn in their own time, with the option of re-watching a clip again if they don’t understand the first time or just need a refresher course.... Continue reading
A significant proportion of the global population are visual learners. Therefore, it’s no surprise businesses are vlogging on platforms such as YouTube, Facebook and Instagram to engage their audiences and improve customers’ experience..... Continue reading
Using a professionally shot video is the most resilient new trend in brand marketing – one that’s seen growth of 63% over the last year. But it’s not just marketing agencies driving the huge growth of videos online. A growing number of YouTubers are creating their own presence..... Continue reading
It’s one of those pesky questions that come up when you first decide to make a video for your business: How long should it go for? One 2016 study found 80% of businesses thought video ads were a very important part of their marketing plans useful in grabbing the attention of their market and acquiring..... Continue reading
When a small business is looking for an image to represent their brand too often they turn to the “stock photo.” A stock photo is a commercially of common subjects which are available to purchase and then be used royalty free..... Continue reading
You’re sitting on the sofa, watching TV after a busy day and you can’t be bothered to change the channel in the commercial break. Odds are, a few of the adverts you’ll see will be mildly entertaining, a couple might make you think about buying a new product and the rest will be instantly forgettable..... Continue reading
A corporate message is a fantastic way to inform people about what is going on at the top level of your business. Important announcements, like a change of management or company vision, need to be put across in a manner that will be easy to understand and reassuring for employees who might be worried about..... Continue reading
Although it may appear easy, video production is actually very complicated and can be quite a daunting prospect for a beginner. Mistakes are common and can lead to wasted time and money. Here are 6 of our top-tips to ensure you don’t make the same mistakes: 1. Not preparing a script..... Continue reading
You may have seen our article about why your business should capitalize on corporate events to create an events video. One of the main reasons why companies don’t make the most of their events is the fear that their events could damage their image rather than improving it. However, by following these 3 easy tips,..... Continue reading
In the world of business, trust is a difficult thing to earn. No one wants to be cheated out of their hard earned wages and so consumers are likely to prefer well-known brands, dismissing smaller businesses because they simply do not know enough about them. Research has shown that most people will only look at..... Continue reading
Does your business hold any corporate events, like networking dinners, holiday parties or team building days? For most organizations, these events exist only to boost staff morale and so they are missing out on some of the exciting opportunities that become available when an event is filmed. Read on to see 5 key reasons why..... Continue reading
Training videos offer a wide range of advantages over in-person training. People can access videos from anywhere and learn in their own time, with the option of re-watching a clip again if they don’t understand the first time or just need a refresher course. The instructor can also deliver a presentation just once to the..... Continue reading
Hello and welcome to our new blog, where we will share some tips to help you get the most out of the video making process and take you behind-the-scenes on our most recent productions! If you’ve clicked on this link, chances are you want to find out more about us. Here’s what you need to..... Continue reading
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