You’re sitting on the sofa, watching TV after a busy day and you can’t be bothered to change the channel in the commercial break. Odds are, a few of the adverts you’ll see will be mildly entertaining, a couple might make you think about buying a new product and the rest will be instantly forgettable.
So, how do you make sure that your advert is one that stays in the viewer’s mind after it has disappeared from the screen? It’s easier than you think. By avoiding these 5 major mistakes that companies make when they produce adverts, you can ensure that your ad will attract business.
An advert’s purpose is to make the audience do something, whether it’s making a purchase, checking out a website or inspiring them to find out about a project that’s going on. The message of an advert is crucial to achieving this goal.
It has to be simple and memorable. There’s no point in giving people a set of complicated instructions to follow and the ending of the ad should make it clear what they should do next.
The script of an advert can be written by anyone from production companies, to marketing departments, to the CEO of the business. Sometimes there is no editing process and filming has to take place with a sub-par script that will lead to a boring, or even an unintentionally hilarious video.
Adverts can be terribly written and produced, but they can also be inspirational, just ask Samsung Australia. Their recent advert showcases the Australian Diamonds Netball team and has motivated young women to get involved in the sport.
The font and logos in a video are more important than you might think. Using old or overly simple graphics will make your advert seem old fashioned before it has even been screened. Most video production companies will collaborate with you to create animations, and new variations of your brand’s logo and color schemes.
This is a problem that many adverts face. The down-to-earth appeal of ordinary folk on camera may seem like an easy way to save money and make a memorable advert, but when you use customer testimonials or employees as the talent in the video, you run the risk of bad acting ruining your video.
The option of hiring a presenter to get your message across is an easy solution to this problem. Experienced actors can be hired easily by production companies, giving you peace of mind about the quality of your footage.
Most companies will have a video filmed without understanding concepts like pixilation, bit rates and compression, and that’s fine. You don’t have to be trained in the art of video production to create an advert when you’re working with a professional team, but you should know which platforms you want to place the videos on.
Compression rates depend on the screens that your ad will be seen on, so you have to make a decision about where you want to engage with audiences beforehand. TV ads have to be extremely high quality, or they will appear blurry on the screen.
So, these are the biggest stumbling blocks that businesses face when creating their own videos. If you want to create a memorable advert, get in touch with us today at Best Video Production Agency to ensure that the video you’ll be getting is of the highest standard.
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