A question we are frequently asked is how to write a good script, in particular how to write a good script that will help to sell your business and brand. In order to write a good script there are three key areas which you must remember to take into account, namely that the script must reflect that of your business strategy and plan, it must be concise and to the point, and the language and the script must be able to sound good on camera.
A good script must be able to reflect the brand that you are trying to portray, for example a quirky start-up would not be wanting to use old-fashioned English to reflect their market. Instead it is vital to understand your brand and your consumer in order to write a script that reflects you. Furthermore, the script needs to match with the other messages that your company has already produced or would like to produce this way you are selling your common message to your target, and helps re-inforce the brand image you are trying to create.
Nobody wants to watch a clip of 20 minutes when the same information could be told in 2. It is vital to keep your script to the point and make certain to keep people’s attention. Research has shown that the majority of YouTube viewers would be willing to watch an advertisement up to 15 seconds only! This demonstrates just how to the point your message must be. If your message is brought across successfully people will be willing to invest more time to find out more about who you are, and what you do. In the case of a video targeting staff, the same rules apply, keep it clear and keep it concise and that way people will be willing to listen and willing to learn.
Too often when people write a script for camera, they forget the difference between it reading good and being read well. Just because it sounds good in the writer’s head, does not mean it will correlate when being spoken. To avoid this, avoid overly fancy words and read it out-loud. This is crucial to bring across the message you want.
Here at Visual Production Agency we will help bring your script to life, or write you the perfect script for your video. Why spend all the money on pretty visual, if nobody will listen to your message due to a poor script? We can offer you the whole package from a stunning visual production to a perfect script that will be in-sync with the video to help bring your message to life.
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